Collaborations

Kid Cudi for adidas


14 05 2019

Kid Cudi has joined forces with adidas to release a new footwear and apparel line, launching later this year.

The US rapper first collaborated with the sports brand on its TRESC Run trainers last year, and the newly announced partnership also aims to provide 'a platform to share the positive impact that creativity can have in mental wellness through music, art and design'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.